Here’s a shortlist of the types of marketing roles you could land:įor example, at growth marketing agency Digital Hot Sauce, CEO Scot Sustad explains what they’re looking for in marketers: “Depending on an employee’s competencies, they can go into project management, account management, strategy, client interactions. The digital marketing field encompasses various positions to help grow the brand and consumer base of a business. To be successful, especially at the strategic level, you've got to have a combination of creative and analytical skills." If you want to be successful, you need to combine your tech knowledge with these soft skills: Others are super analytical, but they don't have any good ideas on ad copy. I've seen a lot of people who are super creative, but they just don't pay attention to the numbers or care about the results. As Dave Boscom, a VP of Marketing and Mentor at Springboard explains, "The best digital marketer is creative but also cares enough about the analytics and the data behind that creative.
Marketing is a creative science the goal is to get the public to trust and believe in your product. What soft skills will you need as a digital marketer? It’s important to understand that your job will be to get messaging across to consumers and stakeholders.
While you may think of marketing as print ads, commercials, direct mail, or telemarketing, expect digital marketing to soon overtake these traditional methods and impact how we consume ads. Our Suggestions for the Best Digital Marketing Bootcampsĭigital Marketing Skills Courses & Certification Coursesĭigital Marketing refers to a company’s online branding assets – it’s an umbrella term for all marketing done online. So what is digital marketing, and exactly what skills do you need to be successful? Check out our Guide to Digital Marketing Bootcamps to find which types of jobs and salaries you could land in digital marketing, the skills you need to excel in the field, and the best Digital Marketing Bootcamps today. By 2024, digital advertising revenue will amount to $460 billion dollars! With the increase in marketing buys over the last few years, experts have forecasted that digital will eventually account for 50% of total advertising spend. When you think of your next tech job, does “Digital Marketer” come to mind? It should a solid understanding of marketing, combined with analytical and a few tech skills, can lead to a fulfilling, evolving career. By Lauren StewartLast Updated August 10, 2021